Overview
A flexible visual world designed to move from the counter to packaging and social content.
- Role
- Creative Strategist & Designer
- Year
- 2026
- Deliverables
- Identity direction, visual system, packaging concepts, social toolkit
Full-width project visual / Replace with final asset
Create a distinct, ownable identity that feels warm without relying on familiar artisanal coffee cues.
Build a compact system from a recognisable wordmark, expressive colour and repeatable graphic framing.
Execution
Placeholder case study: final identity assets, applications and production details will be added later.
Creative direction / Replace with final asset
The proposed system creates a consistent foundation for packaging, environments and social communication.