A two-year personal-brand and platform strategy that reshaped public perception and expanded Kamo’s audience across channels.
- Industry
- Entertainment
- Year
- 2020–22
- Role
- Social Media & Personal Brand Strategist
Kamo was widely recognised as a teen star, but her digital identity had not evolved with her career. The work needed to shift public perception without losing the audience already invested in her.
Growth also had to continue during periods of lower professional visibility.
Use platform-specific content pillars to evolve the personal brand, maintain audience interest and create moments that could travel beyond social media.
- 01
Personal Brand
Refresh the image and editorial tone around Kamo’s transition into adult roles.
- 02
Platform Strategy
Give Instagram, Facebook and supporting platforms distinct publishing jobs.
- 03
Audience & Culture
Use sharper packaging, discovery tactics and cultural moments to shift perception at scale.
Instagram combined sharper image direction with an advanced content and hashtag strategy. Facebook used audience-specific pillars to maintain consistency during quieter periods. A viral birthday post became the defining proof point, attracting broad media attention and reinforcing the repositioning.
Selected proof of performance.
Platform analytics and account snapshots supporting the reported results.
262K followers and verified status
82K followers
1,018,100 accounts reached
2,787,738 impressions
157,760 post reach and 51,513 post engagements
Kamo’s audience grew from 17,000 to 344,000 across platforms. Engagement increased, major accounts were verified, and stronger visibility led to coverage across newspapers, television and magazines.